Graphic Design
We blend creativity and technology to transform and grow our clients’ businesses. We take on projects for clients of all sizes, locally and abroad.
Graphic design is defined as “the art and practice of planning and projecting ideas and experiences with visual and textual content.” In other terms, graphic design communicates certain ideas or messages in a visual way.
Brand Strategy
To play the game, you’ll need the right game plan. Whether you’re after a blueprint to launch something exciting or need a thought-out look (effective design) and sound (strategic copywriting), let us apply our brains to your brand.
Brand Audits
Socrates knew a thing or two when he said: “To know thyself is the beginning of wisdom.” We’ll hold up a mirror to who you already are, analysing your brand universe – it’s the best start to becoming who you want your brand to be.
Corporate Identity
A case of mistaken identity never goes well. That’s why it’s vital to be secure in your brand, to avoid copycats and confusion. It’s all in a strong name (name generation), a strong stamp (logo & logotype design) and a strong style (clear style guides and corporate identity systems).
BRAND COLLATERAL & GUIDELINES
From style guides and CI systems to revving up the collateral (brochures, annual reports and packaging, to give you a taste) you need to sell yourself, let us be your guiding light.
Interactive Design
Graphic Design is Emotional Design
Although to work in the digital age means you must design with interactive software, graphic design still revolves around age-old principles. It’s crucial that you strike the right chord with users from their first glance—hence graphic design’s correspondence with emotional design. As a graphic designer, then, we have a firm understanding of color theory and how vital the right choice of color scheme is. Color choices must reflect not only the organization (e.g., blue suits banking) but also users’ expectations (e.g., red for alerts; green for notifications to proceed). You should design with an eye for how elements match the tone (e.g., sans-serif fonts for excitement or happiness). You also need to design for the overall effect, and note how you shape users’ emotions as you guide them from, for instance, a landing page to a call to action. Often, graphic designers are involved in motion design for smaller screens. They will carefully monitor how their works’ aesthetics match their users’ expectations. They can enhance their designs’ usability in a flowing, seamless experience by anticipating the users’ needs and mindsets. With user psychology in mind, it’s important to stay focused on some especially weighty graphic design considerations, namely these:
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Symmetry and Balance (including symmetry types)
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Flow
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Repetition
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Pattern
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The Golden Ratio (proportions of 1:1,618)
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The Rule of Thirds (how users’ eyes recognize good layout)
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Typography (encompassing everything from font choice to heading weight)
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Audience Culture
Overall, our mission—as far as graphic design goes in UX and UI Design is to display information harmoniously. You should ensure that beauty and usability go hand in hand, and therefore your design can discreetly carry your organization’s ideals to your users. When you establish a trustworthy visual presence, you hint to users that you know what they want to do – not just because you’ve arranged aesthetically pleasing elements that are where your users expect to find them, or help them intuit their way around, but because the values which your designs display mirror theirs, too. Your visual content will quickly decide your design’s fate, so be sure not to overlook the slightest trigger that may put users.
Graphic Design
So does this mean we can design anything? Absolutely YES!!!
We create images and layouts for some of the following:
- Company brand identity (logos, typography, and color palettes)
- User interfaces on apps and websites
- Books, magazines, newspapers, and other publications
- Product packaging, menu designs and poster design
- Advertisements and commercials – interactive and stagment designs including photography & videography
- Signage for stores, transportation, stadiums, and event spaces
don’t just take our word for it
Have a look at some of our projects
Want to know more?
It is our mission to implement functional design & marketing strategies into high-functioning businesses.