Multi Media Design

Beauty is attractive, we all know that, and graphic design delivers beauty in order to attract the target audience. But in advertising, it’s not just about beauty; there is a very small window of time for an ad, email or website to grab the audience’s attention before they move onto the next thing. If they find something in that window of time that makes them look twice (a graphic, a headline), then they’ll stop to take in the message. A well-designed marketing piece helps the audience see past the graphics to the message, but it’s the appealing graphics that reel them in.

Branding isn’t limited to just a company logo. It means putting that logo on everything your company presents as theirs. And not just adding the logo to any old layout/design, but having that ad/email/brochure tie into the brand using the brand’s fonts, colors and remaining consistent with the graphic standards that your audience has been used to seeing. Consistency is the key to good branding, and graphic design is the key to consistency.

Graphic design creates the structure for delivering your message, so that over time, your audience recognizes YOU in every message you deliver. Consistency creates confidence, assurance that you know the brand…predictability. If the client decides to execute their own thing, be it by another designer, an in-house creative or on their own without following the design previously established, their audience may lose trust in that brand.

Noisy – this is how Steve Jobs described the world.

We provide solutions and general marketing expertise for companies to sell their products. We do this by analyzing the brand and see how it performs against competitors. We can transform small companies into a powerhouse through market analysis, content marketing, website audit, keyword research and video services.

We conduct market analysis to analyze competition, market intent, and online presence. You can get to know your main competitors and identify a strategy to outrank them.

We create solid business branding strategies as part of our core expertise. We research markets and competitions, price, packages and aggressive product distribution approaches. By considering every product element, we can position a company’s product or service to be more appealing to consumers, surpassing the competitors.

Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behaviour for the benefit of individuals and society as a whole. The goal of social marketing is always to change or maintain how people behave.

It is not enough to simply create content; you have to create content that is useful for your audience to gain their trust. The truth is that choosing the right types of content in digital marketing is far more of an art than a science. What we know has worked for one brand or audience may completely fall flat for another.

Social media allows you to target ads based on various demographics and interests. Although the audience can be very precise, different demographics consume media differently. Some users may not be receptive to business related ads on Instagram, but may respond more positively on Facebook.

Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.

As a marketer, understanding your target audience is vital. This information will define every marketing plan and strategy you execute. Knowing that your target audience reads a certain publication or watches a certain show means that your ad will be seen by fewer people, but the right people. For example if you sell running shoes, ads in running magazines may be a better fit for your target audience. Selecting the right audience is essential for achieving marketing ROI on your efforts.

Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags.

With continued optimisation & ongoing design services; we make sure to connect your corporate identity and design elements to every single design and branding element. We ensure to position your content in a way that everyting is linked to ensure your clients can find whatever they need from any platform of media. Your print media will be connected to your digital media, and your social and professional platforms are also interlinked.

Link building is a search engine optimisation technique that increases your search engine ranking. Links are one of the primary ways that search engine algorithms determine the relevance of a page. Having a good number of links to a website indicates that the content is there is valuable.